The assessment asked me to demonstrate how I would work within an established brand while generating new product and campaign ideas. The challenge was to create concepts that felt unmistakably Lisa Frank without simply reproducing existing products.

I identified the brand’s strongest visual assets saturated color, gradients, expressive characters, animal patterns and joyful maximalism and developed a flexible system for applying them across products with very different proportions, materials and functions.

• The beauty collection translates the brand’s color, collectibility and character artwork into coordinated packaging and retail presentation.

• Apparel and accessories demonstrate how the identity can move between statement-making maximalism and more focused, wearable applications.

• Everyday products extend the visual system across different shapes, materials and price points while retaining clear brand recognition.

The completed hiring exercise demonstrated my ability to quickly interpret an established brand, develop a clear creative direction, and carry that direction across a broad range of applications. The resulting collection feels cohesive while allowing each product category to retain its own purpose and personality.