INTEGRATED CAMPAIGN STRATEGY · EVENT COMMUNICATIONS
Pin-Ups On Tour
Role: Marketing Strategist and Graphic Designer
Audience: Veterans, active-duty service members, venues, and community partners
Channels: Social media, email, print, signage, and event materials
Impact: 40% increase in female attendance; expansion into 15 additional states
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Pin-Ups on Tour needed a recognizable campaign system that could be adapted across numerous venues and regional markets while maintaining a consistent national identity. The organization also wanted to broaden its audience and make its events feel more welcoming to women while continuing to serve military and veteran communities.
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I created a flexible campaign system that connected pre-event promotion, venue communication, and the on-site experience. Consistent messaging and visual elements were adapted across social content, email, event packets, posters, tickets, outdoor advertising, and promotional collateral.
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I worked with executive leadership, performers, venue partners and vendors to coordinate approvals, production timelines and campaign assets. Templates and repeatable materials helped maintain brand consistency as the tour entered new markets.
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Pin-Up Power Hour increased female attendance by 40%. The campaign’s repeatable communications system also contributed to the organization’s expansion into 15 additional states.
